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‘Just because I've become a parent doesn't mean I have to sacrifice my dream holiday!’ This observation prompted Belgian serial entrepreneur Jérôme Stéfanski (who, among other things, created and sold the famous Léopold Cuberdons) to launch Little Guest in 2017.
The scale-up enables families to create unforgettable holiday memories. Little Guest selects the best high-end child-friendly hotels worldwide, negotiates unbeatable rates and exclusive benefits, and brings these hotels together on a very easy-to-use, kid-friendly platform.
The first kid-friendly travel platform
Problem 😲
Families with children have specific needs when it comes to booking holidays:
Peace of mind: label hotels, parents' testimonials, concierge service, recommendations, best price guarantee, certainty of making the right choice, etc.
Safety: shuttle bus with baby seat, lifeguard at swimming pool, allergen-free menus, etc.
Convenience: loan of pushchairs, baby food and equipment, connecting rooms, etc.
Leisure: baby-club, kids-club, activities for teenagers, sports, baby-sitting, entertainment, etc.
Solution 💡
The Little Guest platform enables parents to find THE holiday destination that matches the expectations of each member of the family and to be advised remotely by a dedicated concierge who takes care of all the details of the trip.
Little Guest enables hotels to generate more revenue by welcoming families with high purchasing power, who book larger (and therefore more expensive) rooms and suites and spend at all the hotel's cost centres: restaurant, boutique, spa, bar, baby club, etc.
Performance 📈
More than €30 million in sales generated since 2020 with a x6 valuation in 6 years
4,500 existing customers with an average basket of +6k€ and a returning rate of 45%.
Very high customer satisfaction, rated 4.9/5 and winner of the Belgium e-Commerce Start-up Award '21
Scalable business model, high degree of operational efficiency thanks to automated tools
Belgian scale-up with over 85% of customers from abroad
Impact ❤️
With every reservation, Little Guest raises €2, which is donated to KickCancer to help fight pediatric cancer and remember that not all children are lucky enough to go on vacation. To date, almost 12,000€ have been donated.
Collaborations 🤝
For the past 5 years, Little Guest has been collaborating with Samsonite, supplying children with their quality travel accessories before they leave on vacation. Little Guest also collaborates with Bonpoint, Izipizi, Beaba and Naïf to enhance the kids-friendly travel experience.
Travel gifts, delivered to your home before holidays
TAX SHELTER
25%
Investments in this company benefit from a 25% personal income tax reduction. Read more…
A remaining amount of €995,500 is available for the Tax Shelter benefit.
Fact sheet
Advised by a professional start-up advisor
Valuation is set by the co-investor or incubator
Co-investor or incubator will be members or observers to the board
At the closing, an incubator, accelerator, or studio will have shares
At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares
At the closing, a professional co-investor will have invested at least €25,000
Prior fundraising in equity or convertible loan with 10 or more investors
Seasoned entrepreneurs
Minimum 2 active entrepreneurs
Valuation set by an organisation specialized in valuations of comparable size
Valuation is less than €1 million or 10x last year’s turnover
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