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The luxury family travel market is growing (around +10% per year), offering consequent opportunities, in an expanding sector for personalized quality services.
Business model 💰
The business model is twofold. B2B: member hotels of the Little Guest collection pay an annual membership fee to be present on the platform (recurring B2B revenue of around €250k/year) and B2C: Little Guest takes a commission on stays sold to families.
Competition 🥊
Competitors include major travel platforms such as Booking or Expedia. These mass-market players are often focused on quantity rather than quality, which usually prevents them from guaranteeing kids-club places, connected rooms or airport transfers with baby seats, to name just a few examples.
Competitive advantage 🥇
The unique Little Guest model
Brand awareness 📰
In a very short space of time and with limited resources, Little Guest has succeeded in creating a strong brand image and reputation.
Endless storytelling
Customer acquisition strategy ⌨️
SEO: 76%
SEA: 11%
Social: 9%
PR: 4%
While many players in the online travel industry are dependent on advertising campaigns, Little Guest has developed a strong content strategy that attracts more than 3/4 of its customers thanks to the excellent natural referencing of its website! This acquisition strategy is a real asset, guaranteeing the company perennial and “cheap” targeted traffic.
Customer retention strategy 🎁
Little Guest has developed its own automated loyalty programme enabling its customers to earn discounts on their next stay and to offer these discounts to their friends and family.
The result is a favourable return rate: 24% in 2022, 36% in 2023 and 45% in 2024!
These figures are exceptional in the highly competitive travel market, where customers can book their holidays via a multitude of channels.
B2B clients 🏨
The biggest names in the international hotel industry trust Little Guest, including Club Med, Ritz-Carlton, Hilton, Beachcomber, Barcelo, Fairmont, Ikos, Four Seasons, Barrière, Sheraton and Hyatt. More than 320 hotels worldwide are members of the Little Guest collection and generate recurring B2B revenue of €250,000 through their annual membership.
B2C customers 👪
Little Guest reaches a high-end clientele mainly located in France, Switzerland, Luxembourg and Belgium. Little Guest stays fall into the “accessible luxury” category, appealing to families with high financial incomes.
Little Guest caters to a quality clientele
User experience 👑
Little Guest stands out from its competitors not only for its family-friendly offering, but also for the very high quality of the service provided. You only have to read the customer reviews to realize the impeccable quality of the experience offered. Little Guest has a returning customer rate of 45% and a rating of 4.9/5, two very rare metrics in the travel industry.
Community 🤳
A committed and constantly growing community
TAX SHELTER
25%
Investments in this company benefit from a 25% personal income tax reduction. Read more…
A remaining amount of €995,500 is available for the Tax Shelter benefit.
Fact sheet
Advised by a professional start-up advisor
Valuation is set by the co-investor or incubator
Co-investor or incubator will be members or observers to the board
At the closing, an incubator, accelerator, or studio will have shares
At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares
At the closing, a professional co-investor will have invested at least €25,000
Prior fundraising in equity or convertible loan with 10 or more investors
Seasoned entrepreneurs
Minimum 2 active entrepreneurs
Valuation set by an organisation specialized in valuations of comparable size
Valuation is less than €1 million or 10x last year’s turnover
