What recommendations travelers can find on Daymaker, depends on the content shared by three groups:

These last two groups are Daymaker’s paying customers.

Destinations are the (oftentimes governmental) organizations that aim to promote their specific region to a specific type of tourist. Their main goal is to guard a very specific positioning (ex. “wine tourism”, “best beaches”, “biking region”, …) and make sure the visitors are divided among all their sub-regions, and among different seasons in the year.

Commercial tourism companies are mostly product providers such as touroperators, outdoor clothing companies, airlines, … These companies are challenged by the upcoming experience economy and need to show their products trigger (or fit in) a memorable experience.

What these companies are currently doing to make that happen, is advertising. And the expenditure is huge.

However, not just by offering standardized ads. On Daymaker, these companies’ inspiration gets linked only to relevant travelers with a search intention. Hyper personalized advertising, so that the right tourists get attracted to book a tour/stay or visit a specific region.

Daymaker’s main offer is for those companies to buy a business profile, that they can add inspiration on. Partners choose themselves which interest tags or personality types fit with these recommendations. As add-ons, B2B-customers can opt for additional promotional efforts.

In all of these packages, Daymaker offers access to a datadashboard. In that dashboard, customers can at each time see all demographics of the users, which interests are most popular and how the personality types are evolving. Next, it has a section with transparent results of the partner’s own trips on Daymaker: how many so-called Daymakers interacted with it, how many of them clicked through and which of their trips are most popular.

Even though the above business model is dependent on the size of Daymaker’s community, already 12 partners signed up for a yearly collaboration in the first year. From destinations to touroperators and accommodation groups: these are the names of the partners that believe in the idea of “quality over quantity” and promoting only to relevant travelers. They jointly represent €41.246,88 in revenue.

Daymaker’s current pricing is still quite low, as it’s dependent on the size of its community. However, if the company keeps on working with these prices, it Benelux yearly potential would still be €3 million. Western-Europe, when Daymaker scales, represents €10 million yearly.

If Daymaker has the budget to grow its community, and thus intensify sales, they can easily increase their prices x2,5. And let’s have a look at what the market size is at that point…

To make the above numbers come true, both Daymaker’s community and content need to grow. The platform already shows great organic growth, now it’s time to up their game and invest in more user acquisition and retention. Please head to "Financials" for an overview of the three-year strategy.

In a nutshell, Daymaker goes from proof of concept (customer and user side) to community growth in the Benelux, to sales in the Benelux, to rapid expansion in Western Europe.