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MACCA brings people together in a unique music experience
The importance of experience in the appreciation of a product or service is becoming increasingly significant. So significant, in fact, that experience is becoming the standard. Products and services are no longer seen as merely functional; customers want to retain a valuable memory associated with them. They seek a unique experience and are willing to pay for it. They expect a personal touch in both experiences and products. Particularly in their leisure activities, the hybrid consumer of 2024 is looking for the complete package.
‘COME TOGETHER’ is the creed under which MACCA unites people – and their love for music – at the MACCA Music Club, the heart of the organisation, as well as various external venues. The experience of music is the common thread in everything MACCA does – which is a lot! MACCA organises musical tours, rents out festival campers wrapped in themed designs, arranges performances and events, exhibitions, lectures, record and book presentations, and offers a treasure trove of vinyl records and vintage design, trendy clothing, and a gallery for musical art. All of these activities are coordinated from MACCA’s Music Club – a vibrant live venue with a restaurant and concept store located in the heart of Hasselt.
Music Club | Art Gallery | Travel & Concept Store | Bar | Restaurant
At MACCA’s Music Club, it all comes together. One venue that consists of six. It’s a live venue, an art gallery, a bar, a restaurant, a concept store, and a travel agency, all rolled into one. Here, you can feel, taste, and savour music like nowhere else. You’ll enjoy musical art with a cocktail in hand, listen to the next musical hype while indulging in your ‘Smashing Pumpkin Soup’, and find that one vinyl record you’ve been hunting for years. The vintage chair you’re sitting on? You can actually buy it. And that musical road trip to Laurel Canyon? You can book it right in our store, complete with professional advice from start to finish.
MACCA Music Events
MACCA organises music events ranging from concerts and try-outs to DJ sets featuring both new and established talent, as well as album launches, music film nights, lectures, open mics, and workshops.
These colourful and diverse events take place at our live club in Hasselt as well as other locations. One example is the annual Roxy Music Fest, the first and only music film festival in the country.
MACCA Magical Music Tours
An expert guide with roots in the music scene takes you on an exploration of iconic hotspots to uncover the origins of popular music in the USA or the heyday of British rock in London’s swinging sixties. MACCA plans and books everything from start to finish; all you need to worry about is what to pack and your budget for souvenirs.
In May 2025, the programme will kick off with Kurt Overbergh, programme director of AB, who will take us on a musical journey tracing the steps of jazz legend Billie Holiday in New York.
MACCA Rent a Camper
Map out your own travel routes to festivals, concerts, or any destination of your choice with our thematically wrapped Volkswagen campervans. Wherever you go, we provide MACCA playlists and podcasts featuring travel stories for the road; musical extras that will outshine all other camper rentals.
MACCA Art Gallery & Concept Store
In our integrated store, music lovers can endlessly browse an exclusive selection of vinyl, music books, art, merchandise, and vintage design. We give old design furniture, vintage sound carriers, and instruments a second life. We invite street artists to transform old pianos or furniture into artistic masterpieces. Lighting and antique props from theatre and film sets are part of our collection, as well as a curated selection of rock photography and music-inspired wall art. Last but not least, we showcase music-inspired artists in our gallery with periodic exhibitions.
