— Other | Investment tips — 4 minutes read
[meeting-spread.jpg] This week, with the support of our Legal Officer, Eline Murat, we’re focusing on the second round of funding and its implications for both investors and entrepreneurs. You may wonder why we’re shining the spotlight on the second round rather than the first... read more
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— Other — 1 minute read
[slidebean-HH7OwIClUsY-unsplash.jpg] A business model is the strategic framework a company uses to create, deliver, and capture value. It defines how a business operates, generates revenue, and sustains itself over time. A business model addresses key components that ensure a company's profitability and growth while meeting customer needs... read more
— Other — 1 minute read
[austin-distel-wD1LRb9OeEo-unsplash.jpg] A business plan is a comprehensive document that outlines a company's objectives, strategies, and operational plans. It serves as a blueprint for how the business intends to achieve its goals, secure funding, and manage its growth... read more
— 1 minute read
[clark-tibbs-oqStl2L5oxI-unsplash.jpg] A SWOT analysis is a strategic planning tool used to evaluate a company's internal and external environment. It helps identify Strengths, Weaknesses, Opportunities, and Threats to understand the current state of the business and inform strategic decisions... read more
— Other — 2 minutes read
[compare-fibre-YS_FCbcD5KM-unsplash.jpg] Competitor Analysis Definition: A competitor analysis focuses on studying and evaluating external players in the market, including their strengths, weaknesses, strategies, and overall operations. It identifies who the key competitors are and how they are positioned in the industry relative to the company... read more
— Other — 2 minutes read
[davisuko-5E5N49RWtbA-unsplash.jpg] USP stands for Unique Selling Proposition (or Unique Selling Point). It is a distinct feature, benefit, or characteristic that sets a product, service, or brand apart from its competitors. The USP is crafted to communicate why customers should choose a particular offering over others in the market... read more
— 1 minute read
[merakist-l5if0iQfV4c-unsplash.jpg] A Sales and Marketing Plan is a strategic blueprint outlining how a business will attract, engage, and convert target customers to drive revenue growth. By combining sales (closing deals and generating income) with marketing (building awareness, interest, and demand), the plan ensures alignment with broader business objectives. Key Components 1... read more
— Other — 3 minutes read
[loic-leray-fCzSfVIQlVY-unsplash.jpg] A risk analysis in a business plan is an assessment of the potential risks and uncertainties that could impact the success of the business. It involves identifying, evaluating, and prioritizing risks, and outlining strategies to mitigate or manage these risks... read more