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[Screenshot 2024-12-20 at 15.59.16.png] Alors que certains annoncent un ralentissement du crowdfunding en 2024, nous faisons face à une réalité tout autre : nous avons plus que doublé le nombre de campagnes lancées par rapport à l’année passée... lire la suite…

[slidebean-HH7OwIClUsY-unsplash.jpg] A business model is the strategic framework a company uses to create, deliver, and capture value. It defines how a business operates, generates revenue, and sustains itself over time. A business model addresses key components that ensure a company's profitability and growth while meeting customer needs... lire la suite…

[austin-distel-wD1LRb9OeEo-unsplash.jpg] A business plan is a comprehensive document that outlines a company's objectives, strategies, and operational plans. It serves as a blueprint for how the business intends to achieve its goals, secure funding, and manage its growth... lire la suite…

[clark-tibbs-oqStl2L5oxI-unsplash.jpg] A SWOT analysis is a strategic planning tool used to evaluate a company's internal and external environment. It helps identify Strengths, Weaknesses, Opportunities, and Threats to understand the current state of the business and inform strategic decisions... lire la suite…

[compare-fibre-YS_FCbcD5KM-unsplash.jpg] Competitor Analysis Definition: A competitor analysis focuses on studying and evaluating external players in the market, including their strengths, weaknesses, strategies, and overall operations. It identifies who the key competitors are and how they are positioned in the industry relative to the company... lire la suite…

[davisuko-5E5N49RWtbA-unsplash.jpg] USP stands for Unique Selling Proposition (or Unique Selling Point). It is a distinct feature, benefit, or characteristic that sets a product, service, or brand apart from its competitors. The USP is crafted to communicate why customers should choose a particular offering over others in the market... lire la suite…

[merakist-l5if0iQfV4c-unsplash.jpg] A Sales and Marketing Plan is a strategic blueprint outlining how a business will attract, engage, and convert target customers to drive revenue growth. By combining sales (closing deals and generating income) with marketing (building awareness, interest, and demand), the plan ensures alignment with broader business objectives. Key Components 1... lire la suite…

[loic-leray-fCzSfVIQlVY-unsplash.jpg]   A risk analysis in a business plan is an assessment of the potential risks and uncertainties that could impact the success of the business. It involves identifying, evaluating, and prioritizing risks, and outlining strategies to mitigate or manage these risks... lire la suite…

[giu-vicente-FMArg2k3qOU-unsplash.jpg] A gap analysis is a structured tool used to evaluate the difference between the current state and the desired future stateof a process, system, or organization. It helps identify areas where performance, resources, or outcomes are falling short of goals or expectations, referred to as "gaps... lire la suite…

[z-TrhLCn1abMU-unsplash.jpg] When estimating market size, these three terms help you understand the potential revenue at different levels: • TAM (Total Addressable Market): The total revenue opportunity if your product or service captured 100% of the market. It’s the largest possible market size... lire la suite…