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Become co-owner of a unique and pioneering concept that leads the way in new, interconnected forms of music experiences. Step into a different world, created through finely-tuned product concepts that influence the senses, emotions, and feelings. MACCA’s integrated offering combines the love of travel, art, and aesthetics, the enjoyment of good food and drinks, and the omnipresent power of music into one irresistible total package.
The strength of vertical integration
By vertically integrating the individual products and services within the MACCA concept, the company controls everything, is able to create synergies, manage costs, increase margins, and tailor additional products and services.
This is how MACCA directs the customer journey without having to depend on others, gains direct access to key information about customer preferences and behaviour, and is able to adjust the sales process accordingly. Because the margin does not (or hardly) need to be shared with partners, the brand can achieve a higher margin.
This higher margin can be used in various ways: to increase profits, to invest in the brand, or to give back to the customer through lower prices and benefits.
Franchising
The experience concept MACCA aims to establish in Hasselt is unique and invites further expansion. With time, MACCA intends to roll out its concept through franchising in other central cities in Belgium and the Netherlands.
Investment Need
The MACCA project requires a total investment of €750,000, of which €500,000 will be raised through internal contributions and a financing mix with the bank, PMV, and private investors from the sector.
The creation of the MACCA Come Together Experience Centre in Hasselt requires a complete renovation of the building. Detailed plans are available.
Here is a brief overview of the amounts being spent on the renovation of the project.
New electricity: about 75,000 euros
New floor: about 60,000 euros
New heating: about €50,000
Paintwork: around €10,000
Acoustic walls: about €10,000
Profitability
In the first 12 months, we aim for just under €2 million in revenue and a positive result of €200,000. Based on these figures, from the financial plan drawn up by the Moore group – one of Belgium's leading accounting and consulting firms – investors can expect a return on their investment from the first year of operation.
We invite you to review our multi-year summarised financial plan for insight into our path towards profitability.
Your involvement is essential to achieving our ambitions. Together, we have the opportunity to turn this project into a success story.
Summarised Financial Plan
TAX SHELTER
45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…
A remaining amount of €166,500 is available for the Tax Shelter benefit.
Fact sheet
Advised by a professional start-up advisor
Valuation is set by the co-investor or incubator
Co-investor or incubator will be members or observers to the board
At the closing, an incubator, accelerator, or studio will have shares
At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares
Raised €10,000 during a private phase
At the closing, a professional co-investor will have invested at least €25,000
Prior fundraising in equity or convertible loan with 10 or more investors
Seasoned entrepreneurs
Minimum 2 active entrepreneurs
Valuation set by an organisation specialized in valuations of comparable size
Valuation is less than €1 million or 10x last year’s turnover
