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Who we are
At iTraceiT, we believe in the power of knowing. Knowing where your products come from, knowing that they are made ethically, and knowing that they don’t contribute to harm in the world. We are a Belgian company that’s on a mission to bring transparency to global supply chains. With our cutting-edge technology, we make it possible for businesses to trace the journey of their products from start to finish, whether it's a diamond from a mine, a cacao bean from a farm, or fabric for your jeans.
Our journey began in mid-2022 in the diamond and jewellery sector, and since then, we've been working tirelessly to make transparency not just a possibility, but a reality for businesses big and small. With our innovative platform, every product can tell its story, a story that consumers deserve to hear.
An illustration of someone sorting diamonds, which can be fully tracked with iTraceiT
Why did we create iTraceiT?
Because the world is changing, and so are we. Consumers today care more than ever about what they buy. They want to make sure that the products they use are not only high-quality but also ethically sourced and environmentally friendly. However, many companies, especially smaller ones, struggle to keep up with this demand for transparency. The rules and regulations are getting stricter every day, and those who can't keep up risk losing customers, facing hefty fines, or worse—damaging their reputations beyond repair.
But it’s not just about following the rules, it’s a story of lives impacted, and we believe it’s time for that story to change.
What do we do?
With iTraceiT, businesses can easily track and share the entire journey of their products. Our platform uses blockchain and QR code technology to ensure that every step of the supply chain is documented and accessible. Whether you’re a small family farm or a luxury brand, iTraceiT makes it easy for you to prove that your products are ethical, sustainable, and trustworthy.
Our process at the Antwerpsche Diamantkring - CEO, Frederik Degryse
Why This Matters
iTraceiT’s mission extends beyond business growth—it’s about creating a more transparent, ethical, and sustainable global economy. By enabling companies to provide detailed insights into the origins and journey of their products, we help promote sustainable practices and ethical sourcing. Consumers are increasingly aware of the environmental and social impact of their purchases, and iTraceiT empowers them to make informed decisions that align with their values.
Environmental and Social Impact
iTraceiT’s technology contributes to reducing the environmental footprint by optimizing supply chains and encouraging responsible sourcing. By documenting every step in the supply chain, companies can identify inefficiencies, reduce waste, and improve overall sustainability. Moreover, our platform supports small farmers and artisanal producers by making advanced traceability accessible, helping them compete in a global market that increasingly values transparency and ethics.
Vision for the Future
Our vision is to become the leading global provider of traceability solutions, driving a future where every product’s journey is transparent, sustainable, and ethical. We aim to expand our influence across various industries, continuously innovate our technology, and ensure that traceability becomes a standard practice worldwide. Through our commitment to transparency and sustainability, iTraceiT is not just building a successful business; we’re helping to create a better world.
Provenance, Traceability and Technology - CEO, Frederik Degryse at DMCC, Dubai
Strategy
Our strategy is built on leveraging iTraceiT's technological strengths to serve a diverse range of industries, particularly those where traceability is critical, such as diamonds, jewelry, and luxury goods. A key component of our strategic approach is our commitment to aligning with the European Union's upcoming 15-year regulation plan for traceability and ESG reporting, which begins with the diamond sector and will progressively extend to other markets.
This EU plan is set to introduce increasingly stringent traceability and ESG reporting requirements across various industries, and iTraceiT is well-positioned to support companies in meeting these demands. By staying ahead of regulatory changes and ensuring our platform remains compliant with future EU standards, we provide our clients with the confidence and tools they need to thrive in an evolving regulatory landscape.
We aim to expand into broader markets, including agriculture, medical, and food & beverages by 2026, driven by active requests from partners and in line with the EU's phased regulatory rollout. Our SaaS model, combined with automated onboarding and strong customer retention, positions us for scalable growth across these sectors.
Upcoming Market Focus
2024-2025: Completion successful proof of concept in the diamond and jewelry sector by cementing leadership position across the entire supply chain.
2025-2026: Organic growth into the broader luxury segment fueled by active requests from existing partners in the leather-ware, spirits, fragrance and fashion industry.
2026 and beyond: Expansion into other product segments following requests from medical, agriculture and food and beverages industries.
What Our Clients Say About Us
"iTraceiT has made it easy for us to demonstrate that our diamonds are conflict-free and responsibly sourced We’re happy to work with their independently owned technology." – Derek Palmer, Marketing Director at Pluczenik
"Our partnership with iTraceiT is a significant milestone, allowing us to offer full traceability from mine to market." – Sameep Mehta, Director of Dianco
“Our customers have some of the strictest traceability requirements in the industry. We are pleased to see that iTraceiT offers us the opportunity to demonstrate our transparent supply chain in a secure, easy and automated way” - Stephan Wolzok, President at Rubel & Ménasché
“iTraceiT serves as an integral part of our industry in achieveing the goal of preserving pipeline integrity. They leave no one behind in this pursuit” - Alexander Gul, COO at A.Gul KG
