iTraceiT 1A

Equity
Sustainable business from the raw source to the end customer
€659,500
total amount raised in round
  • Backed by over 100 investors
  • Eligible for a tax reduction
This campaign ended and is now negotiating with select business angels
Contact us if you are interested in a private meeting with this entrepreneur.

Our Market


The traceability market is rapidly expanding, driven by stringent regulatory requirements, heightened consumer demand for transparency, and the critical need for enhanced supply chain security across industries. Market Research Future (MRFR) valued the global traceability market at approximately $5.4 billion in 2020, with significant growth anticipated as businesses in sectors such as pharmaceuticals, food & beverages, and luxury goods strive to meet these increasing demands.

Potential Markets and Segments


The traceability solutions market offers substantial opportunities across various segments:

  • Primary Markets: Diamonds, Jewelry, Luxury Goods—industries where transparency is essential to maintaining brand integrity and adhering to international standards.
  • Emerging Markets: Agriculture, Medical, Food & Beverages—sectors driven by regulations like the US Food Safety Modernization Act (FSMA) and growing consumer interest in the origins of products.
  • Future Segments: Textiles, Electronics, Leatherware, Spirits, Fashion—industries poised to face similar demands for traceability and regulatory compliance.

Market Growth Potential


According to MarketsandMarkets, the track and trace solutions market is projected to grow to $12.1 billion by 2025, reflecting a compound annual growth rate (CAGR) of 12.1%. This growth is primarily driven by the widespread adoption of traceability solutions to enhance supply chain transparency, ensure regulatory compliance, and foster consumer trust.

USPs of iTraceiT


iTraceiT's key differentiators are rooted in its core strengths:

  • Advanced Technology: iTraceiT provides a technologically advanced traceability solution that surpasses outdated or fragmented alternatives. Our platform is designed to meet the complex needs of modern supply chains, ensuring comprehensive tracking and documentation of products from origin to consumer.
  • Integration Capability: Our digital solution is built to integrate seamlessly with any external system. This adaptability allows us to serve a wide range of clients, from small artisanal companies to large multinational corporations, ensuring that iTraceiT can be implemented across various industries and business models.
  • Independence and Neutrality: As an independent European software company, iTraceiT offers a neutral, trustworthy platform. This is particularly critical in the luxury segment, where unbiased verification of product origins and supply chain integrity is essential.
  • Legal Verification: iTraceiT stands out by offering legal verification of all traceability information. This feature not only meets regulatory requirements but also enhances the credibility of the traceability data provided to consumers and stakeholders.
  • Universal Applicability: Our platform is suitable for both small artisanal businesses and large multinationals. This flexibility ensures that companies of all sizes can benefit from iTraceiT’s advanced traceability capabilities.
  • Customer-Centric Innovation: Our innovative approach includes a unique marketing strategy that attracts leads and retains customers by positioning iTraceiT as an expert in the field of traceability. Initiatives like the iTraceiT Academy and our focus on expert and partner positioning further solidify our leadership in the market.
  • Scalable and Repeatable Acquisition Strategy: With a proven strategy for customer acquisition that includes automated self on-boarding and a strong referral network, iTraceiT has demonstrated consistent organic growth and a low churn rate, underscoring the effectiveness and appeal of our solution.

Additional Valuable Info


iTraceiT’s market positioning is further reinforced by our independence and neutrality as a European company, which is increasingly important in sectors like luxury goods. Our ongoing commitment to innovation, combined with our ability to offer legally verified, technologically superior solutions, positions us as a leader in the global traceability market.