By expanding our sales team across Europe, we aim to drive rapid growth, reaching close to €10 million in revenue by 2029. With limited R&D investments and a focus on upselling to our existing client base, Tiptoh targets break-even by 2025.
Phase 1: Upselling and Growth in Belgium
In this initial phase, Tiptoh will activate its Barista products across Belgium, building brand presence locally. We aim to raise €300-400K through equity crowdfunding, co-investments, and support from a renowned international start-up incubator. Sales efforts will be founder-led, with city-by-city activation over 18 months to establish strong market foundations and validate growth strategies.
Phase 2: Internationalisation
Following Belgian growth, Tiptoh will expand its Barista range across Europe, targeting multiple markets. To fund this, we seek a €1 million Series A investment. Our team will grow, with country managers or brand builders leading expansion efforts and launching in key European cities. This phase will take approximately three years, setting the stage for sustained international growth.
Phase 3: Back to Retail
Once established in the food service sector, Tiptoh will re-enter retail, focusing on high-performing European markets. This phase aims for self-sustained growth, with a team expansion to include experts in retail marketing. By targeting food service and retail channels, we’ll capitalize on our established brand to drive continuous revenue growth and broaden customer reach across Europe.
