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The market for access control solutions is undergoing a significant transformation, driven by heightened demands for security, convenience, and technological innovation in both residential and commercial spaces. The ubiquitous use of smartphones across all demographics, including older generations, has reshaped expectations for seamless interaction with technology. Major players like Google Nest and Amazon are setting benchmarks by delivering smart features directly to B2C consumers, yet these innovations remain largely absent from the project market for apartments and other building projects.
While these tech giants showcase what is possible in smart home technology, they do not pose a direct threat to our business model. Their focus is primarily on direct consumer sales, whereas the project market involves complex dynamics with multiple stakeholders, such as developers, architects, and property managers—areas where Heymdall excels. We understand these intricacies and tailor our solutions to meet the unique needs of the project market, positioning ourselves as leaders in integrating advanced access control technology into modern living environments.
Heymdall indoor 'IRIS' device
Stakeholders
The market for Heymdall's digital concierge encompasses a wide range of stakeholders, including:
Installers
End-users and residents of apartment buildings
End-users and landlords of apartments
Building managers (syndics)
Developers of apartment buildings
Contractors
Architects
We aim to engage all these stakeholders in the narrative of the digital concierge. In the dynamic evolution of the real estate market, the rise of smart technologies has proven invaluable. The combination of security, ease of use, and a sense of community will be particularly appealing to end-users.
As we navigate this landscape, it's essential to highlightthe specific benefits of our solution tailored to each stakeholder group.For installers, our system simplifies the installation process, thanks to its intuitive design and one-cable installation approach, which minimizes complexity and time on-site. For residents and end-users, Heymdall offers a seamless experience that enhances their daily lives through features such as easy communication with neighbors, package delivery notifications, and remote access capabilities, allowing them to answer their door from anywhere.
Building managers will appreciate the efficient management tools integrated into our platform, enabling them to communicate with residents, manage maintenance schedules, and streamline operations without the need for lengthy meetings. Developers and architects can take pride in incorporating cutting-edge technology into their projects, elevating the appeal of their developments and ensuring they meet the highest standards of modern living.
By addressing the unique needs and concerns of each stakeholder, we can create a compelling case for the adoption of Heymdall's digital concierge solution, fostering a sense of collaboration and shared vision among all parties involved. The value proposition is clear: Heymdall not only enhances security and convenience but also cultivates a thriving community within every building it serves.
Heymdall outdoor 'GRAHAM 15' device and Heymdall app shown on realty 2023 and A@W 2024
Heymdall Unique Selling Points (USPs)
All-in-One Solution: Heymdall combines advanced technology, user-friendly interfaces, and security features into a single device, eliminating the need for multiple systems and clutter in the entrance hall.
High-End Design: Our products are designed with luxury in mind, appealing to developers and architects looking to enhance their projects with sophisticated and aesthetically pleasing technology.
Seamless Integration: Heymdall’s systems easily integrate with existing building architectures, allowing for a smooth installation process and an enhanced user experience.
Community Building Tools: Our platform fosters community interaction among residents, enabling easy communication, decision-making, and collaboration within the building.
Advanced Security Features: With AI-driven technology, including facial recognition and smart monitoring, Heymdall ensures the highest level of security for residents.
Remote Accessibility: The app allows residents to manage access control, answer the door remotely, and receive real-time notifications, enhancing convenience and security.
Sustainable Growth Model: Heymdall is designed to adapt and scale within the rapidly evolving real estate market, positioning itself as a leader in smart access solutions.
Positive Installer Experience: With straightforward installation processes and attractive margins, installers find value in working with Heymdall, leading to strong partnerships and market presence.
Heymdall indoor 'IRIS' device
Heymdall Portfolio Products
At Heymdall, we began our journey by focusing on the development of our most advanced and high-end device, Graham15, designed as a platform product to cater to the needs of the market. Our initial target areas were high-end projects and large-scale developments, particularly in Romania and Poland, where we have established ourselves in prominent apartment towers.
This year, we have expanded our portfolio with the development of three new devices: a compact model suitable for buildings with 4-12 apartments, and our smallest model designed for 1-4 apartments. This strategic diversification allows us to serve every type of high-end project effectively.
In Belgium, many smaller apartment buildings consist of up to 12 units, and our new devices are perfectly suited for these developments. Our smallest device is also ideal for renovating classic buildings in city centers, as well as for private villas and houses, including those with private practices such as doctors' offices. This comprehensive approach positions us to tackle the entire market effectively.
Expanded our portfolio
Furthermore, we are developing a more cost-effective version of our indoor screen with fewer options, catering to projects where pricing is a critical factor. Our innovative app enhances functionality, allowing for seamless door access without the need for an indoor answering device, which is especially advantageous for projects like student housing. This not only simplifies the installation but also serves as a significant cost saver.
Heymdall Portfolio products
Currently, we procure a few devices, primarily access controllers, but we plan to manufacture and develop these components ourselves in the near future. We recognize that these smaller items can generate substantial turnover, and bringing them in-house will enable us to enhance our offerings further while ensuring quality and reliability.
By diversifying our product line and focusing on both high-end and practical solutions, Heymdall is poised to meet the demands of various market segments and provide exceptional value to our clients.
competitors are lagging behind...
Advantages of Heymdall Over Competitors
Innovative All-in-One System: Heymdall offers a comprehensive device that integrates access control, communication, and community-building, simplifying the user experience compared to fragmented competitor solutions.
High-End Aesthetic and Customization: Our focus on luxury design and customizable finishes appeals to high-end developers, setting us apart from standard offerings in the market.
User-Centric Technology: With an intuitive user interface, our technology ensures ease of use for residents and managers, contrasting with outdated competitor systems.
Advanced Security Features: Heymdall utilizes cutting-edge AI technology for proactive security, surpassing the capabilities of traditional competitors.
Community Engagement Tools: Our platform fosters interaction among residents, enhancing community connections that many competitors overlook.
Efficient Installation Process: The one-cable setup streamlines installation, reducing time and costs compared to more complex competitor products.
Adaptability and Scalability: Our systems can adapt to various building types, making them suitable for both new developments and renovations.
Strong Support for Installers: We provide robust training and resources for installers, ensuring they are well-equipped to promote our products.
Positive Market Reception: Successful installations across Belgium, Poland, and Romania demonstrate Heymdall's appeal and brand strength, outpacing competitors in market penetration.
TAX SHELTER
45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…
A remaining amount of €195,000 is available for the Tax Shelter benefit.
Fact sheet
Advised by a professional start-up advisor
Valuation is set by the co-investor or incubator
Co-investor or incubator will be members or observers to the board
At the closing, an incubator, accelerator, or studio will have shares
At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares
At the closing, a professional co-investor will have invested at least €25,000
Prior fundraising in equity or convertible loan with 10 or more investors
Seasoned entrepreneurs
Minimum 2 active entrepreneurs
Valuation set by an organisation specialized in valuations of comparable size
Valuation is less than €1 million or 10x last year’s turnover
