The global dental equipment market in terms of revenue was estimated to be worth $6.5 billion in 2022 and is projected to reach $8.7 billion by 2027, growing at a CAGR of 6.1% from 2022 to 2027 (Markets&Markets). Europe occupied the largest share globally in the dental equipment market, with around $2 billion in revenue. This is mainly attributed to the growing availability of reimbursements and support from the government, and the growing number of hospitals and clinics in the country, tying it back to the market consolidation notion presented earlier. Clinic chains or so-called DSOs (Dental Support Organizations) are also subject to rapid growth of 12% GACR (Market Research Future).

These numbers should the industry's shift towards larger, technologically equipped clinics. These growing chains need advanced tools to manage their increasing inventory and comply with strict Medical Device Regulations. 

Mawzi taps into the unique bond formed at the birth of the clinic - when distributor's technicians install the first dental chair. Most dentists keep the same distributor/technician throughout their clinic's lifecycle because of the trust built and brand exclusivities. This trust is the entryway to Mawzi's market. 

Mawzi's strategy is smart, leveraging these existing relationships to introduce the software first to technicians, then to clinics, and finally expanding with the PRIME version to elevate the entire dental experience.

Mawzi's SaaS entry model is channel partnership, where distributors and their technicians become Mawzi's indirect sales force, onboarding dental clinics as they use the tool. A distributor with a team of an average of 3 technicians provides service to 200-600 clinics. With 14 distributors in Belgium only signing the Letter of Intention, Mawzi plans to rapidly grow its clinic user base.

Through this strategy, Mawzi significantly lowers Customer Acquisition Cost to an estimated €102 on average, a competitive figure in the B2B SaaS landscape. Mawzi plans to reinvest a minimum of 10% of its gross profit into marketing, fueling sustainable growth.

The business model is based on a monthly/annual subscription model where distributors pay for each technician using the app. Since it is a bi-directional collaborative platform, clinics also start using Mawzi. During the market entry phase, Mawzi offers a free version of the app to dental clinics. Following this, Mawzi upsells the PRIME version of the platform with additional features to the clinics, where they pay a subscription fee per clinic and a small additional fee per user.

In 2024, Mawzi is focused on capturing the Belgian market, setting the stage for rapid expansion into larger European markets in years two and three. 

Mawzi's main acquisition channels include:

Mawzi is not just aiming to lead the market, but to redefine it, capitalizing on a robust market opportunity.

Unlike generic Maintenance Management System providers, Mawzi specialises exclusively in dentistry, offering a two-way, collaborative platform tailored to the industry's needs.

The main competitors are Uptime Health, Yuman.io, Corim Solutions, Doctible, and Dimo Maintenance. A primary differentiator is the fact that Mawzi is specifically focused on the dental market, and aims to grow beyond the equipment management tool to the go-to B2B SaaS platform for clinics to operate more efficiently and increase the well-being of their team. 

Another factor that sets Mawzi apart is the collaborative aspect of the application, as it centralizes data and workflows between dental clinics and their suppliers of dental equipment. It should also be noted that no "similar" services dominate the CMMS (Computerized Maintenance Management System) from the distributor's point of view. The fact that 14 out of 14 suppliers, who were introduced to the project, showed a keen interest in using Mawzi is testament to this and the fact that we're building a product that is highly user-friendly and useful thanks to user and stakeholder-centered design.

Mawzi's unique advantage in a nutshell: