The founders have invested €134,000 in developing Djibble and finding a product-market fit through a successful pilot launch that attracted over 2,000 users. Now, Djibble is poised to scale up. Approximately 46% of the funds will be dedicated to marketing efforts to rapidly expand the user base through a city-by-city approach, 34% will go towards sales and operations, and the remaining 20% will be allocated for maintenance and continuous improvements.

Djibble's financial plan is built on conservative assumptions. For instance, the cost-per-installation (CPI) in the first year is estimated at ~€6 per user, though the trial launch achieved a CPI of about €3 per user. Revenue forecasts exclude any revenues for the first 10 months post-capital increase.

EBITDA is expected to turn positive from year 3 onwards. The financial plan projects sales of €3.7 million after 4 years. Given that social media companies are typically valued at three times their revenue, Djibble could be worth around €15 million in four years — approximately 15 times its current valuation. This 1A round valuation provides significant downside protection; even achieving just 10% of the revenue target in year 4 would maintain shareholder value, assuming the company value/revenue multiple remains constant.