Djibble's business model relies on advertising revenue to ensure the platform remains free for users, thereby accelerating adoption and traction. Large social media platforms generate an average revenue per user (ARPU) of $12-41, and social marketing experts suggest that Djibble can realistically achieve an ARPU of $3.1. Revenue will come from paid ads by local organizations such as sports clubs and entertainment venues through Djibble's ad module. Additionally, Djibble will target local governments, municipalities, and health-focused organizations for subscription services, as these entities can use the platform to achieve disease prevention goals and strengthen local social cohesion.

While most competing apps focus on dating (e.g., Tinder, Bumble) or partially on non-dating interactions (e.g., MeetUp, Unblnd), they often fall short in two critical areas: requiring paid subscriptions for meaningful use and relying on complex algorithms for matching, which leaves users to initiate conversations and plan meetups on their own. This approach can feel intimidating, creating a high barrier to actual interaction and resulting in few successful connections.

Djibble overcomes these issues by offering a free service and focusing on shared activities. Meeting up for a fun activity is less intimidating than starting a conversation with a stranger, and with Djibble, arranging meetups takes only a few clicks. The pilot launch validated this approach, demonstrating viral user attraction and a high number of activities created within just two months.