Investing carries serious risks, including partial or total loss of capital. Please read the Key Investment Information Sheet and the Risk factors and login before investing.

Louison Cycling Club 1A

Equity
€3,500
total amount raised in round
  • Eligible for a tax reduction

Financials


Use of raised funds


  • 50% for business development : the biggest part of the raised funds will be used for developping the activities of the company, with:
    • the opening of 3 additional stores
    • the increase of stock (bikes and accessories)
    • the increase of available treasury
  • 25% for infrastructure : in order to develop the different projects, Louison Cycling Club will need to invest in the infrastructure of:
    • the 3 additional stores
    • the material for operating the activities, trips and school
    • the transformation of the current website in a real webshop
    • the development of the "Louison Cycling Club App"
  • 20% in research and development: the different projects of Louison Cycling Club request some preparation work, which will be a great investment for a great future
  • 5% for marketing: with the increased competition thanks to the boom of the bike sector, it is more that ever crucial to be seen and heard.

Objectives


Thanks to the raised funds, Louison Cycling Club plans to realize investments in the years 2024, 2025 and 2026.  These investments are expected to allow a huge increase in turnover.  

The organic growth will then first be reached by increasing the sales network, as well as by diversifying the activities.

The net profit will slightly be affected during these high investments years, but will recover afterwards, and is expected to reach 10% of sales (or € 650K) in 2029.

As already applied during the first 2 years of activity, Louison Cycling Club, while continuing the investments, will commit itself to respect a maximum cost/income ratio by being reactive and making the necessary cost-cutting decisions.

Up to 2024, the turnover increase will remain limited, but as from 2025, Louison Cycling Club will benefit from a skyrocketing bicycle market.

From a € 260K in 2022, Louison Cycling Club intend to reach (and exceed) € 2M in 2025, and € 6,5M € in 2029. In these € 6,5M, Louison Cycling Club expect the future 2nd Brussels store to be responsible for € 1,5M and the future "Louison Cycling Club brand" to reach almost € 1M turnover.


Business Model 


Starting from a quite classical business model, Louison Cycling Club is aiming at hugely differentiate from this model by diversifying its activities.

Louison Cycling Club wants to become the cyclists' partner
by proposing a whole range of  services, (school, tours, activities, trips, ...) that will allow Louison Cycling Club to reach the growth.  These services will also bring new customers to the Louison Cycling Club stores.  

Pricing 


Louison Cycling Club only propose quality and sustainable products and services.  As a result, these products will also be situated in the mid-high and high price ranges.

Financial Forecasts



   
Comments on the forecasts table:
Turnover increases to € 700K in 2024 thanks to sales growth of the 1st Brussels store, and the opening of the 2nd store.  In 2025, turnover reaches € 2.2M thanks to the opening of the 3rd store and the launch of the Louison Cycling Club brand, the club, the school, the activities and the trips.  The turnover in 2026 reaches € 3.5M thanks to the opening of 1 store in Spain and the development of the other products and services.  2027, 2028, and 2029 will see a turnover of respectively € 5.5M, € 6M and €6.8M thanks to the sales growth of all existing products and services.  Meanwhile, Louison Cycling Clug will continue generating a net profit that will grow in percentage through the years, after the first years of high investments, to reach € 6.5K in 2029.

TAX SHELTER 45%

Investments in this company benefit from a 45% personal income tax reduction. Read more…
A remaining amount of €496,500 is available for the Tax Shelter benefit.

Fact sheet

Advised by a professional start-up advisor
Valuation is set by the co-investor or incubator
Co-investor or incubator will be members or observers to the board
At the closing, an incubator, accelerator, or studio will have shares
At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares
At the closing, a professional co-investor will have invested at least €25,000
Prior fundraising in equity or convertible loan with 10 or more investors
Seasoned entrepreneurs
Minimum 2 active entrepreneurs
Valuation set by an organisation specialized in valuations of comparable size
Valuation is less than €1 million or 10x last year’s turnover

Raise summary

Crowd investments €3,500
Committed by others €0
Amount raised €3,500
Minimum round €25,000
Maximum round €500,000
Shares in the company (total round) 28.571%
Pre-money valuation €1,250,000
Post-money valuation min. €1,275,000
Post-money valuation max. €1,750,000