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Louison Cycling Club 1A
3,500 €
total amount raised in round
- Eligible for a tax reduction
THE BOOMING BICYCLE MARKET : BRUSSELS, BELGIUM AND EUROPE (2024-2030)
The bicycle market in Europe is experiencing a surge in popularity, driven by environmental concerns, rising fuel costs, and a focus on healthier lifestyles. This trend is expected to continue throughout the next decade, with significant growth projected for Brussels, Belgium, and the wider European market.
European Bicycle Market Overview:
- Sales Surge: The European bicycle market has experienced significant growth. In 2021, sales shot up by a whopping 40% to reach a 20-year high of EUR 18,3 billion, with approximately 22 million units sold.
- E-Bike Boom: E-bikes are the driving force behind this surge. Despite pandemic-related challenges, e-bikes sales increased by 23% between 2019 and 2020, with 3,7 million e-bikes sold in 2019.
- Green Jobs and SMEs: The cycling ecosystem already accounts for over 1,000 small and medium-sized enterprises (SMEs) and generates one million jobs in the EU. Experts predict that these figures could double by 2030.
Projections for 2030:
- Increased Demand: Europeans are expected to buy an extra 10 million bikes per year by 2030, representing a 47% increase compared to 2019.
- E-Bike Dominance: E-bikes will continue to lead the market, driven by environmental awareness and technological advancements. and this number is expected to skyrocket to a staggering 13.5 million units sold annually by 2030.
- Sustainable Manufacturing: The expansion of EU Bicycles, Ebikes & Components Industry is attributed to innovations and sustainable manufacturing by local SMEs. These efforts contribute to cutting CO2 emissions and creating long-term green jobs.
This growth is fueled by several factors:
- Environmental benefits: E-bikes offer a sustainable transportation alternative, reducing reliance on cars and their associated emissions.
- Convenience: E-bikes make cycling easier, especially for those with longer commutes or hillier terrain.
- Accessibility: E-bikes open up cycling to a wider demographic, including older adults and people with physical limitations.
Belgium: Following the European Trend
Belgium is following the European trend towards a booming bicycle market. The country boasts a well-developed cycling infrastructure, with dedicated bike lanes and routes throughout major cities like Brussels. Additionally, government initiatives promoting cycling further contribute to market growth.
Belgian bicycle market
- Market Pause: after a record-breaking 2022, the Belgian bicycle market took a pause in 2023 as retailers cleared their stock. Overall bicycle sales in Belgium totaled 606,017 units in 2023, which is a 12.9% decrease from the previous year. Despite this decline, sales figures still surpassed pre-pandemic levels, indicating a robust market recovery post-COVID-19.
- E-Bike Dominance: despite the pause, electric bikes (e-bikes) continued to thrive, capturing 51% of the market for the first time. The surge in e-bike sales is driven by several factors. Many Belgians are choosing e-bikes for their daily commutes, benefiting from the convenience and reduced physical effort they require. Additionally, there has been a significant increase in the sales of electric racing bikes, which rose by 73.5% from 2022 to 2023, highlighting the growing popularity of e-bikes for leisure and sport. Consumers turned to bike shops, which also saw an increased market share. This trend towards e-bikes reflects broader changes in mobility preferences, emphasizing sustainability and efficiency.
- Future Trends: E-bike sales are expected to multiply in the coming years, driven by consumers replacing their mechanical bikes or upgrading to newer electric models. As the market continues to evolve, it is likely that the demand for e-bikes will remain strong, driven by both commuter needs and recreational interests.
Brussels: A Cycling Capital
Brussels is a city committed to cycling. The city has implemented numerous initiatives to promote cycling, including:
- Extensive network of bike lanes and routes
- Bike-sharing programs
- Financial incentives for purchasing bicycles
- Car-free zones and traffic calming measures
These initiatives are paying off. A growing number of Brussels residents are opting for bicycles for their daily commutes and leisure activities. This trend is likely to continue, further propelling the Brussels bicycle market.
Here's what to expect in the Brussels bicycle market:
- Increased demand for both traditional and e-bikes
- Growth in sales of cycling accessories and gear
- Continued investment in cycling infrastructure
More bike-friendly policies and initiatives Brussels, while making progress, is not yet considered a truly bike-friendly city compared to trailblazers like Copenhagen and Amsterdam. However, it witnessed a massive 64% increase in cycling during 2020. The Brussels Capital Region has observed an annual increase of cyclists by 13% per year since the turn of the century. To enhance its cycling infrastructure, Brussels must prioritize safe, high-quality measures such as dedicated cycling paths and bike parking spaces.
Conclusion
The bicycle market in Brussels, Belgium, and Europe is experiencing a period of significant growth. E-bikes are leading the charge, driven by environmental concerns, convenience, and accessibility. With continued government support, infrastructure development, and a growing focus on healthy living, the bicycle market is expected to thrive throughout the next decade.
Sources:
- European Bicycle Market Employment and Investment figures (CONEBI, January 2022)
- Get ready for the Cycling Boom - Experts Predict 30 million Bicycls Sales by 2030 (ECF, December 3, 2020)
- European Parliament calls for making 2024 the Year of Cycling (The Brussels Time, June 3, 2023)
- Europe E-Bike Market 2024-2030 - Mobility Foresights
DEVELOPMENT STRATEGY OF LOUISON CYCLING CLUB
Years 2024 to 2026
From 2024 to 2026 LOUISON CYCLING CLUB will develop on different fields :
- Physical shops:
- 2024 : growth of the existing Brussels’ shop
- 2024 : opening of a second shop in Belgium, where Louison Cycling Club will also benefit from an great partnership with Achielle
- 2025 : opening of a third shop, in Brussels, Belgium in the European district
- 2026 : opening of a shop in Spain, together with a camp and holiday center for the Louison Cycling Club’s community
- Online shop : Investments in the Louison Cycling Club’s website, in order to bring sales to the physical shops, as well as direct sales of accessories and garment
- Sales growth : through investments in marketing, B2B prospection
- Launch of activities
- Development of the Louison Cycling Club’s brand : jerseys, bib-shorts, sweat-shirts, …
10 years vision
At a longer term, Louison Cycling Club develops its physical shops’ network, in Belgium and abroad ; the Louison Cycling Club brand is responsible for the biggest part of the revenue ; Louison Cycling Club develop its own bikes brand ; Louison Cycling Club develop more activities, tours and trips, the Louison Cycling Club’s school is a reality with partnerships with schools, …
Quality, Sustainability, Community :
The customer who comes to Louison Cycling Club will find only quality products and quality services, always guided by environmental considerations, and the builing of a friendly community.
Competitors
With his shop in Brussels, Louison Cycling Club is facing a increasing competition with other shops. The way to differentiate from the is focused on the personal and qualitative service, on the quality products, and on the development of a community that will be benefiting from exclusive services, activities, tours, trips, …
TAX SHELTER 45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…A remaining amount of 496,500 € is available for the Tax Shelter benefit.
Fact sheet
| Advised by a professional start-up advisor | |
| Valuation is set by the co-investor or incubator | |
| Co-investor or incubator will be members or observers to the board | |
| At the closing, an incubator, accelerator, or studio will have shares | |
| At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares | |
| At the closing, a professional co-investor will have invested at least €25,000 | |
| Prior fundraising in equity or convertible loan with 10 or more investors | |
| Seasoned entrepreneurs | |
| Minimum 2 active entrepreneurs | |
| Valuation set by an organisation specialized in valuations of comparable size | |
| Valuation is less than €1 million or 10x last year’s turnover |
Raise summary
| Crowd investments | 3,500 € |
| Committed by others | 0 € |
| Amount raised | 3,500 € |
| Minimum round | 25,000 € |
| Maximum round | 500,000 € |
| Shares in the company (total round) | 28.571% |
| Pre-money valuation | 1,250,000 € |
| Post-money valuation min. | 1,275,000 € |
| Post-money valuation max. | 1,750,000 € |