Current Funding

Upcoming Funding

• Production (40%):
  • Objective: Accelerate the production of the Mobile Emergency Charger.
  • Actions: Expand production capacity and implement efficient processes to meet rising demand.
  • Expected Outcome: A significant increase in the number of chargers produced and improved production capacity.
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• Deployment (20%):
  • Objective: Expand our network and infrastructure for broader coverage.
  • Actions: Invest in network expansion and enhance the availability and accessibility of our charging solutions.
  • Expected Outcome: Increased market coverage and better access to charging points for our customers.
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• Sales and Marketing (20%):
  • Objective: Strengthen our sales and marketing efforts.
  • Actions: Increase product visibility through strategic campaigns, advertising, and promotions.
  • Expected Outcome: Expanded market share and acquisition of new customers.
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• Personnel (20%):
  • Objective: Hire 5-10 new employees to support growth.
  • Actions: Recruit talent in sales, support, and technical development to expand our operational capacity.
  • Expected Outcome: Increased operational capacity and improved customer service.
    
    

Operational Plan

• Years 1-2: Market Introduction and Growth
  • Launch: Complete and launch the Mobile Emergency Charger and the flexible rental model.
  • Establishment: Aim to reach 10,000 rental customers and 50,000 charging card users through targeted marketing campaigns and strategic partnerships.
  • Customer Satisfaction: Optimize customer service and technical support to achieve a 95% customer satisfaction rate.

• Years 3-4: Expansion and Further Innovation
  • Product Expansion: Introduce additional products and services based on customer feedback and market needs. Invest 15% of annual revenue in R&D.
  • Geographic Expansion: Enter 5 new European markets to increase our reach.
  • Technological Innovation: Invest in R&D for the development of new technologies and enhanced charging infrastructure.

• Year 5: Market Leadership and Sustainability
  • Market Leadership: Position ourselves as the market leader in EV charging infrastructure with a targeted market share of 15% in the Benelux.
  • Sustainability: Integrate sustainable practices into all operations and products, contributing to a greener future.
    
    

Sales and Service Approach

• Direct Sales:
  • Platform: Customers can easily purchase products and services through the user-friendly Blulinc website, featuring transparent pricing and a streamlined purchasing process.
  • Rental Model Promotion: Highlight our flexible rental model that requires no long-term commitments and can be quickly adapted to meet the needs of businesses and individuals.
    
    
• Partner Networks:
  • Strategic Collaborations: Partner with automotive manufacturers, mobility companies, and industry organizations to promote our rental model and other solutions.
  • Referral Programs: Reward partners for referring customers to Blulinc, creating additional motivation to actively promote the rental model.
    
    
• Events and Trade Shows:
  • Market Visibility: Actively participate in relevant events and trade shows to showcase our rental model and other products.
  • Demonstrations: Conduct live demonstrations of the rental model and Mobile Emergency Charger to showcase the benefits and functionality of our products.
    
    
• Online Marketing:
  • Targeted Campaigns: Execute online campaigns via social media, search engine marketing, and email marketing to reach a broad audience.
  • Content Marketing: Share informative blogs, customer stories, and case studies to highlight the benefits of our rental model and increase engagement. Expected online marketing expenditures: 20% of annual revenue.
    
    
• Customer Service:
  • Support and Service: Provide excellent customer service and technical support, including 24/7 assistance and proactive problem-solving.
  • Service Optimization: Invest in training and tools for customer service to increase customer satisfaction to 95%. Expected expenditures for customer service and technical support: 15% of annual revenue.