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Waowdeals 1A
€29,500
total amount raised in round
- Eligible for a tax reduction
Unique in the market with innovative loyalty program
Waow clearly stands out in the market. There is currently no competitor that links a modern loyalty program to the customer's payment card, or offers a similar solution with the same ease of use.
Indeed, our main competitors today are our potential customers: local merchants still working with traditional punch cards or expensive loyalty systems. We can completely relieve them of their loyalty management, without additional cards or complex administrative burdens.
Other loyalty programs typically focus on one merchant. So customers still have to save per store, with rewards often limited to a small extra from that one merchant. Thereby, saving for perks is more of a nice touch than a real necessity.
Waow offers a powerful, modern solution, with the green terminal playing a central role:
- A unique reward system with instant 2% discount on every payment at Waow merchants
- Extremely easy to use thanks to our innovative system
- A high-tech solution without administrative hassle
Marktpotentieel
Waow is initially targeting market potential in Belgium, the Netherlands and France, with a focus on local merchants using traditional loyalty systems. In both Belgium and the Netherlands, the total available market (TAM) is estimated at 125,000 merchants, with the focus market (SAM) consisting of 100,000 relevant merchants. Waow aims to bring in an average of 1 in 20 merchants.
In France, the total available market is 625,000 traders, with a focus on 500,000 target traders. Here too, the goal is to win over 1 in 20 traders. The Dutch and French markets will be entered in 2024, followed by expansions to Germany and Italy in 2025, and Spain and Portugal in 2026. After that, further expansion to other European markets is planned.
The graph below shows the cumulative growth of terminals in the Benelux and France. In the Benelux, the number of terminals increases from 1,304 in 2024 to 8,750 in 2028. In France, the number of terminals grows from 135 in 2024 to 8,931 in 2028.
Fact sheet
| Advised by a professional start-up advisor | |
| Valuation is set by the co-investor or incubator | |
| Co-investor or incubator will be members or observers to the board | |
| At the closing, an incubator, accelerator, or studio will have shares | |
| At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares | |
| Raised €10,000 during a private phase | |
| At the closing, a professional co-investor will have invested at least €25,000 | |
| Prior fundraising in equity or convertible loan with 10 or more investors | |
| Seasoned entrepreneurs | |
| Minimum 2 active entrepreneurs | |
| Valuation set by an organisation specialized in valuations of comparable size | |
| Valuation is less than €1 million or 10x last year’s turnover |
Raise summary
| Crowd investments | €29,500 |
| Committed by others | €0 |
| Amount raised | €29,500 |
| Minimum round | €25,000 |
| Maximum round | €1,500,000 |
| Shares in the company (total round) | 9.091% |
| Pre-money valuation | €15,000,000 |
| Post-money valuation min. | €15,025,000 |
| Post-money valuation max. | €16,500,000 |