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The Market Needs a New Streaming Solution for Immersive Music | WHY ?
Consumers increasingly demand high-quality Immersive Audio for home, mobile, and automotive use, but existing solutions like lossy streaming codecs, expensive Blu-ray formats, fail to meet their expectations, driving dissatisfaction and a need for better alternatives. The sections below provide deeper insights and context.
Rising Demand for Immersive Audio Systems at HOME
Immersive Sound, invented by Wilfried Van Baelen, the founder/CEO of AuroMasters, is rapidly becoming the new standard in all audio markets. It adds the missing third dimension (Height) to sound reproduction, creating a much deeper emotional impact—hence why Wilfried coined the term 'Immersive'. Over 500 million households have home theater systems, 20% of which support 5.1 surround sound or more. Consumers are increasingly upgrading to Immersive Sound systems (including Height like Auro-3D or Dolby Atmos), significantly enhancing their music, movies, and gaming experiences.
Growing Demand for Immersive Audio in MOBILE and AUTOMOTIVE markets
More and more consumers 'on the go' seek for better audio quality listening to Immersive Music, whereas streaming technologies today (e.g. Dolby Atmos) struggle to convey artistic intent accurately and lack support for high-resolution streaming (96kHz-24bit), despite this being the standard in music production for over a decade. Providing studio-quality sound would render the current subscription-based pricing model unsustainable without significant price hikes, potentially making it less accessible to many consumers.
NO Streaming Alternative Matching Blu-ray Quality
Blu-ray is the only consumer distribution format that delivers uncompressed, High-Resolution Immersive Audio up to 96kHz-24bit, but it is very costly and scarce. There is a growing demand for a flexible, high-quality streaming alternative, as streaming platforms can't deliver this for various reasons, and downloading such media in that quality requires significant storage, making it inconvenient for consumers.
Listening Fatigue Caused by Compressed Audio for Immersive Music
Compressed formats like Dolby Atmos on Apple Music degrade audio quality to get this streamed to mobile devices, causing subconscious dissatisfaction and listening fatigue, resulting in lowering the playback volume or disengagement — exactly the opposite of what consumers want to experience with Immersive Music.
2 ) STREAMING PLATFORM ISSUES
The music industry's traditional subscription model struggles with rising costs, poor artist compensation, declining content quality due to AI-generated tracks, subscription fatigue and an inability to meet growing demand for high-quality Immersive Music, risking both consumer satisfaction and the sustainability of independent artists. Below are deeper insights and context.
The Monthly Subscription Model is Failing
The traditional monthly subscription model is becoming unsustainable for the music industry as it fails to adapt to changing demands. More streams equals to more costs and less is left over to share with Artists and Record Labels.
Challenges with Fair Artist Compensation
The system disproportionately benefits mainstream acts, leaving independent creators struggling to earn despite producing quality music., not able to recover their investments. Many smaller artists are considering leaving, risking a loss of niche, high-value content.
Inability to Meet the Growing Demand for High-Quality Immersive Music
A substantial number of consumers seek high-quality immersive music, but existing platforms are unable to support this amazing new experience due to technical requirements combined with commercial limitations within their current subscription models.
Content Authenticity Issues
The rise of AI-generated tracks (already 25%) diverts revenue away from genuine artists and labels. This reduces creators' ability to recoup investments, leading to shrinking production budgets and a decline in overall music quality, further straining the music industry.
Subscription Fatigue
Subscription-based services lose appeal when they are not used frequently, as the cost per listen becomes unreasonably high. Consumers who prioritize high-quality, Immersive Music for focused and intentional listening experiences are spending less time on generic streaming apps, deepening the dissatisfaction with existing models and risking the loss of these users.
3 ) ARTIST FRUSTRATIONS
Artists face low earnings, lack of transparency, piracy, algorithm bias, content oversaturation, diminished fan engagement, and a devaluation of music, while streaming platforms undermine artistic intent, disrupt album storytelling, and fail to preserve immersive music's potential to restore music's cultural value. The sections below provide deeper insights and context.
Low Earnings per Stream
Streaming royalties are just a fraction vs the revenue from physical sales (CD, Blu-ray). Sabam's 2024 report reveals that only 4 Belgian artists meet the living wage through streaming for which at least one million streams per month are required. This situation is unsustainable for independent artists striving to deliver quality productions.
Lack of Transparency
Artists and labels face little clarity on platform deductions and profit distribution.
Over-Saturation of Content
Over 100,000 new songs are daily uploaded to major streaming platforms, with many being low-quality productions, making it increasingly difficult for artists to stand out, further fragmenting audience attention and diluting revenue.
Loss of Control over Content Placement
Algorithm-driven discovery systems often bury smaller and emerging artists, while playlist inclusion is influenced major labels, leaving independent creators at a disadvantage.
Piracy and AI-Generated Content
The rise of piracy and AI-generated music (already 25%) dilutes genuine artist catalogs and reduces revenue, further complicating the financial challenges faced by creators and labels.
No preservation of Artistic Intent
Artists are inspired by the emotional depth and creative possibilities of Immersive Music. However, Dolby Atmos falls short in delivering Hi-Res 96kHz-24bit studio-quality (new standard in music for the past decade) to consumers and faces issues with delivering the artistic intent.
Over-Saturation of Content
Over 100,000 new songs are uploaded to major streaming platforms daily, with many being low-quality productions. This flood of content makes it increasingly difficult for artists to stand out, further fragmenting audience attention and diluting revenue.
Disrupted Album Model
For decades, albums have been central to artists' connection with fans, allowing them to tell cohesive stories and explore themes deeply. However, streaming platforms are technically built on singels and diminishes music's cultural depth. Fans miss out on the immersive experience of albums and often overlook meaningful "deep cuts" in the single-driven streaming model.
Lack of Fan Engagement
Streaming platforms act as intermediaries, reducing direct interaction between artists and their fans. This diminishes opportunities for meaningful connections, such as those facilitated by physical media or exclusive collectibles.
Devaluation of Music
Streaming has commodified music, diminishing its perceived value. Immersive Music, with its enhanced listening experience, presents a key opportunity for the music industry to restore the cultural and emotional value of music.
By addressing all the above mentioned pain points (19 in total !) with innovative solutions, AuroMasters has the opportunity to redefine the streaming experience, creating a service that appeals to quality-conscious consumers and sets a new industry standard, creating a better world for the music industry.
Revolutionizing Immersive Music Streaming | HOW ?
AuroMasters combines innovation, fairness, and Immersive Audio quality to redefine the streaming experience for both artists and consumers. AuroMasters is revolutionizing Immersive Music streaming with studio-grade Auro-3D audio, adaptive technology, artist-centered revenue models, exclusive content, transparent revenue sharing, and innovative solutions to industry challenges, delivering a premium product that meets the evolving needs of the market. The sections below provide deeper insights and context.
Dedicated Streaming Platform for Immersive Music
Delivers unparalleled Immersive Sound in Auro-3D, providing studio-grade Hi-Res audio (96kHz-24bit), makes premium-quality music, once limited to Blu-ray, widely accessible.
Supports offline playback and overcomes streaming challenges across all devices / markets. Besides the much deeper emotional experience, this quality also has a relaxing impact on our brain.
Cutting-Edge Technology
Utilizes "Adaptive Bitrate" streaming (previously only for video) for flawless playback and backward compatibility, enhancing audio for existing setups, headphones, and earbuds.
Scalable compression minimizes data use without sacrificing quality.
Exclusive Features
Offers the streaming of uninterrupted album playback from start to finish, just as intended by the artist. Full flexibility is maintained regarding playback or skipping to the next song, etc...
Exclusive artist content, enriching the user experience.
Artist-Centric and Fair
Enables artists to earn significantly more — a double-digit multiple of their current income on other platforms. This allows creators to recover their production investments more quickly, secure a living wage, and reinvest in higher-quality projects.
Provides tools for direct fan engagement and rewards artists promoting the platform.
Transparent and Accessible Business Model
Affordable subscription tiers and innovative "Listen to Earn" rewards foster loyalty.
Transparent revenue sharing on the push of a button builds trust with creators and labels.
Tackling Industry Challenges
Implements quality control to combat piracy and AI-generated content, ensuring only authentic, high-quality music. It is not about being bigger, but being better.
Discover the world's first “Immersive Music Jukebox”
AuroMasters is the world's first “Immersive Music Jukebox”, offering new content and favorite albums remixed as an “Immersive Music Collection” available for streaming in Hi-Emotion, studio-quality 3D Audio to everyone, everywhere and whenever.
“This streaming experience is ground-breaking and proves that it can bring the concert hall itself into each home. I think it is a revolution in the way that Edison’s ‘Mary Sheep’ was recorded on a Gramophone”, - Quoted on Yahoo.co.jp by Reija Asakura (most renowned Japanese audio/video journalist)
AuroMasters: Immersive Music Anywhere
MOBILE
AuroMasters App: on any headphones or earbuds, offline listening for added convenience.
Try It Yourself: Put on your headphones or earbuds and click the link below to get a glimpse of how AuroMasters delivers a 3-dimensional 'out-of-head' sound experience on any device. This approach brings the sound experience closer to an immersive Auro-3D speaker layout—still by far the most impactful. By using Hi-Res Audio (not possible in the example below), it offers a uniquely relaxing sensation for the human brain when listening to Immersive Music.
Important Note: This result is achieved on your headphone or earbuds without any "personalization", which further enhances spatial accuracy and overall sound quality. Since everyone hears differently, AuroMasters plans to integrate personalization technology, offering tailored sound experiences for each individual consumer.
HOME
Immersive Systems: Over 5 million installs with 8+ channels (incl. 2 million with Auro-3D). Easily integrate with a €140 set-top box (e.g. Nvidia Shield) for standard internet connection.
Surround & Stereo & Soundbars : With over 1 billion installs, AuroMasters Hi-Res Audio quality can be enjoyed by simply connecting the set-top box to an AV receiver via HDMI.
CAR
AuroMasters App connected via your phone to your car delivers superior stereo sound compared to traditional radio or streaming.
Some car manufacturers support discrete 3D Audio for a fully immersive in-car experience.
CONCLUSION | AuroMasters: Redefining Streaming for Immersive Music
AuroMasters is revolutionizing the streaming industry by delivering Immersive Music with studio-grade Hi-Res audio quality, addressing the limitations of current platforms. By combining cutting-edge technology with a fair and sustainable business model, the platform reduces bandwidth requirements while maintaining exceptional audio fidelity. This approach not only enhances user experience but also supports environmental sustainability by lowering data transmission and its associated carbon footprints of physical media.
Key innovations include an affordable "pay-as-you-go" subscription model and a unique "Listen-to-Earn" program, ensuring accessibility for users while empowering artists with fair compensation. By fostering greater transparency and equity, AuroMasters creates a more balanced ecosystem for creators and listeners alike.
Backed by industry veterans, strategic partnerships, and a roadmap for global scalability, AuroMasters is positioned to become a leader in the Immersive Music streaming sector. Its platform enables thousands of artists to earn a sustainable living while bringing unparalleled joy and emotional connection to listeners. By offering a superior and affordable alternative to physical media at a fraction of the costs, AuroMasters is capturing the growing demand for Immersive Music and driving innovation in the music industry.
·Through collaboration with Record Labels, Artists, and Creators, AuroMasters is setting new standards in audio quality, user experience, and cultural sustainability, shaping a vibrant future for music streaming.
MISSION STATEMENT
Bringing unparalleled immersive listening experiences to users everywhere, anytime, as intended by its creators, with fair, transparent compensations for the Artists they love and support.
TAX SHELTER
45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…
A remaining amount of €394,500 is available for the Tax Shelter benefit.
Fact sheet
Advised by a professional start-up advisor
Valuation is set by the co-investor or incubator
Co-investor or incubator will be members or observers to the board
At the closing, an incubator, accelerator, or studio will have shares
At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares
At the closing, a professional co-investor will have invested at least €25,000
Prior fundraising in equity or convertible loan with 10 or more investors
Seasoned entrepreneurs
Minimum 2 active entrepreneurs
Valuation set by an organisation specialized in valuations of comparable size
Valuation is less than €1 million or 10x last year’s turnover
