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The following section provides comprehensive market information, offering a thorough overview of the current music streaming landscape, emerging trends like Immersive Music, and how AuroMasters is uniquely positioned to capitalize on these opportunities. While detailed, this information is designed to give you a clear and in-depth understanding of the market dynamics and AuroMasters' potential for success.
Unstoppable Growth: The Booming Future of Audio Streaming Services
Global on-demand music streams reached a record-breaking 4.1 trillion in 2023, marking a 22.3% increase from the previous year. Digital Music News
The music streaming market only is expected to grow at a compound annual growth rate (CAGR) of > 20%, forecasted to double its global revenue within the next 5 years.
AuroMasters is strategically positioned to leverage this growth, thanks to its unique value proposition and competitive edge.
Music Industry Trends 2023: Key Highlights from the Luminate Report
Trend 1: Super Fans Drive Revenue
Super Fans, who represent 15% of U.S. music listeners, spend 80% more on music-related activities than the average listener.
Growth in Direct-to-Consumer sales from artist and label stores highlights their influence.
Goldman Sachs identified them as a major contributor to global industry revenuegrowth.
Trend 2: Locals, Lyrics & Languages
Local languages and local music genres are gaining traction, showcasing the rising importance of culturally diverse music.
Trend 3: Impact of New Tracks
An average of 112,000 new tracks were uploaded daily to digital streaming platforms
Major labels contributing only 3.3% of uploads, dominate with 69% of the total revenue.
Independent artists and labels are growing, commanding 31% of global music revenue.
These trends reflect the evolving dynamics of the music industry, driven by diverse consumer behaviors, global expansion, and the empowerment of independent artists.
These trends present exciting opportunities for AuroMasters. With artists fostering direct connections with their Super Fans via social media, promoting AuroMasters becomes seamless.
Its superior immersive experience aligns perfectly with artists' creative intentions, offering fans an unparalleled listening journey. Super Fans, known for their loyalty and enthusiasm, are likely to support and follow their favorite artists to platforms like AuroMasters, driving growth and engagement.
Top Global Streaming Services
AuroMasters forecast 2027 = 0,0028% market share with 16 million album streams globally for the year 2027 which means with 10.000 albums, each album only needs to be streamed per day 4,4 times somewhere on the planet. This is a very conservative forecast taking into account that more and more artist (including major artists) support AuroMasters.
Below an overview of major streaming platforms alongside smaller, high-quality audio streaming services, which largely offer the same content. This demonstrates a substantial audience seeking better audio quality, as highlighted by industry reports.
Social media trends also reveal significant interest in Immersive Music experiences, though users (artists, content creators and consumers) often express their dissatisfaction with todays' Immersive streaming solution with Dolby Atmos. This highlights the growing demand for high quality Immersive Music solutions and the market's readiness for an alternative.
Integrating Auro-3D Immersive Music on these platforms is financially unfeasible, as their monthly subscription model cannot cover the associated costs. Even tripling subscription prices would still result in streaming costs exceeding revenue, rendering the model unsustainable
Growing demand for Immersive Music – Many consumers looking for a better alternative
Established platforms typically prioritise standard audio quality, which is not even close to a standard CD quality. Due to the new trend of Immersive Sound, new technical solutions were introduced (like Dolby Atmos, Sony 360 etc) these formats are frequently faulted for poor fidelity and their inability to preserve the original artistic intent.
Comparisons often favour Auro-3D as the superior format, though Dolby's marketing efforts frequently mislead consumers by overstating capabilities of Dolby Atmos, further clouding the performance gap. Recent example (Sept. 2024) : https://audiophiles.co/dolby-atmos-vs-auro-3d/
Many journalists draw parallels to past format wars, such as VHS vs. Betamax, but this comparison is flawed. Unlike those video formats, which were tied to specific hardware devices capable of supporting only one format, Dolby Atmos and Auro-3D can coexist in each AV-Receiver. This is because they are software-based, not hardware-dependent.
With Auro-3D’s unparalleled ability to deliver the artist’s true intent, AuroMasters elevates the immersive experience far beyond what competitors can offer, solidifying its position as the ultimate choice for discerning listeners.
Auro-3D: Purpose-Built for Music Excellence Auro-3D was meticulously designed with music at its core, achieving rapid adoption across all audio markets within just five years thanks to its unparalleled scalability and flexibility.
Dolby Atmos: A Film-Focused Format In contrast, Dolby Atmos was designed specifically for the film industry and lacks the foundational framework to meet the unique needs of the music industry. A critical aspect of music production, particularly in pop music, is the traditional mastering process—something Dolby Atmos cannot fully support which has led to frustrating workarounds and disappointing results for many mastering engineers.
Additionally, Dolby initially planned to use its cinema speaker configuration, with ceiling-mounted speakers, for the music production industry. However, music studios pushed them to adopt the Auro-3D configuration (designed by the CEO of AuroMasters) to facilitate music production. Dolby agreed to this adjustment to encourage music production in their format. This alignment allows studios to use the same setup for both formats, thereby strengthening the production of Immersive Music.
Important Info About the Music Streaming Market Today
1) Immersive Sound: The New Normal in Music
Immersive Sound, coined by Wilfried Van Baelen (CEO AuroMasters) with the launch of Auro-3D in 2010, is redefining audio experiences by adding Height to traditional Surround Sound.
Fast Adoption Across Devices:
Home Theaters: 5+ million installed systems supporting immersive formats, with 2 million specifically supporting Auro-3D, seeking for a Hi-Res Audio streaming solution
Headphones and Earbuds: Millions of Apple Music users engage with Spatial Audio with Dolby Atmos, despite its limitations. AuroMasters aims to establish a new standard for Immersive Music, with support from the creative community in the music industry, favoring Auro-3D as the preferred format for Immersive Music.
Automotive: In-car entertainment is rapidly adopting Immersive Audio as a key feature.
Surveys show 40-50% of listeners are interested in higher-quality sound, with adoption expected to accelerate as Immersive Sound becomes the benchmark for premium audio.
2) Existing Streaming Model is Unsustainable for Immersive Music
While the music industry has doubled its revenue in the last 7 years and is on track to double again by 2030, the current streaming model fails artists:
Rising streams increase costs, while stagnant subscription prices drive down artist earnings, often below a living wage, artist are earning average just $0.006 per album stream.
Streaming studio-quality Immersive Music is financially unfeasible under current models.
Systemic Issues:
Payment mechanisms lack transparency
Shocking levels of fraud exacerbating inequality in the system
It’s clear this isn’t the way into the future for Immersive Music
AuroMasters positions itself to lead this shift, offering a superior alternative for both consumers and creators with an innovative technology and business model providing a significant competitive edge, enabling market penetration and expansion.
AuroMasters Growth Potential
=> 5+ million consumers have installed already Immersive Audio at home => 600+ million households to upgrade their home cinema system to Immersive
=> Every consumer who never experienced Immersive Music on the go.
How to reach the consumers?
A very detailed GTM plan (more than 100 pages) is created by Nick Wells (Director marketing);
1) Audiophile forums have a global membership of several hundred thousand
2) Impact from Artist -> direct impact on 15% of their fanbase (Super Fans)
3) Hi-Fi shops and hardware manufacturers already interested in purchasing credits on AuroMasters to offer as promotional incentives for hardware sales
4) Social Media investments for wider reach of Music Lovers
How to reach the content creators?
1) 1000+ music studios have Immersive system (easy to reach directly via METalliance)
2) Forums and organisations around music content creation (Audio Engineering Society)
3) Direct contact with top artists and producers by Rory Kaplan (see Team).
4) Masterclasses and Webinars organized by METalliance
Already supported by the most awarded producers / engineers
Auro-3D delivers the most natural Immersive Sound experience and is also the most scalable and feasible Immersive Sound format for all audio markets !George Massenburg won the Grammy Award 2024 for "Best Immersive Audio Album" with Alicia Keys' album "The Diary of Alicia Keys" (2002)
METalliance endorse Auro-3D as preferred Immersive Music format and can't wait to promote AuroMasters to everyone as it delivers what the music industry is waiting for.
Their connections and industry influence will boost the visibility of AuroMasters and assist in our educational initiatives and events
Content investments by AuroMasters in partnership with METalliance engineers for which AuroMasters will receive an extra royalty income per stream
ARTISTS Debuting on AuroMasters at Launch (March 2025)
Mariah Carey, Babyface, Toni Braxton, Heather Headley, Mary J Blige, Boyz II Men, Charlie Wilson, The Time, Sounds Of Blackness, Madeleine Peyroux, Jimmy Jam & Terry Lewis, Manowar, Usher and many others to be added soon.
At launch, over 3,000 titles spanning a wide range of genres will be available, all in exceptional Immersive Audio quality. This marks the beginning of a new era and journey for audiophiles and music lovers, offering the most captivating Immersive Music experience across diverse styles.
TAX SHELTER
45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…
A remaining amount of €394,500 is available for the Tax Shelter benefit.
Fact sheet
Advised by a professional start-up advisor
Valuation is set by the co-investor or incubator
Co-investor or incubator will be members or observers to the board
At the closing, an incubator, accelerator, or studio will have shares
At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares
At the closing, a professional co-investor will have invested at least €25,000
Prior fundraising in equity or convertible loan with 10 or more investors
Seasoned entrepreneurs
Minimum 2 active entrepreneurs
Valuation set by an organisation specialized in valuations of comparable size
Valuation is less than €1 million or 10x last year’s turnover
