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AuroMasters 1A

Equity
€28,500
total amount raised in round
4 days
remaining
  • Eligible for a tax reduction

Wilfried Van Baelen

CEO

Wilfried Van Baelen is a globally acclaimed pioneer in advanced audio formats. He revolutionized the industry with his Auro-3D format, the first-ever 3D audio format offering efficient end-to-end solutions for all audio markets and became quickly adopted and established in digital cinema, home entertainment, mobile, gaming, and the automotive industries.

Awarded worldwide for his groundbreaking contributions to the evolution of sound, Van Baelen combines his expertise as a top musician, accomplished audio engineer, and producer in both the film and music industries. This unique combination empowers him to identify market challenges and design innovative solutions—just as he did by introducing Immersive Sound, now a global standard.

As CEO of AuroMasters, he applies this proven vision to transforming the streaming market, paving the way for a sustainable future in the music industry while bringing the music experience for consumers worldwide to a higher level of enjoyment.

Stéphane Colot

COO

Stephane Colot, former CEO and owner of an IT software company, brings a deep passion for music and entertainment. This passion inspired him to co-found AuroMasters and play an integral role in shaping its journey.

Dieter De Graeve

CFO

Dieter De Graeve (Parner CFOrent) takes care as consultant of AuroMasters finance with focus on growth, disruption and action.

Nick Wells

Marketing

Nick Wells serves as Marketing Director on a consultancy basis. Drawing on his extensive experience leading communications strategy and planning in major organizations, he is instrumental in leading the brand and marketing strategy to successfully bring AuroMasters to market.

Debbie Pearce

Marketing

Debbie Pearce serves as CMO B2B on a consultancy basis, drawing on her extensive network of contacts and understanding of music IP, developed over more than four decades of experience in the music industry at record labels, music publishers, recording studios and as a music licensing expert for major brands.

Natasha Growans

Marketing

Natasha Gowans, dedicated PR Manager of AuroMasters, brings a wealth of experience in high-profile communications. As LinkedIn's first internal communications lead in EMEA and an experienced PR crisis manager for stock market-listed companies, she has a proven track record in handling complex communication challenges. At AuroMasters, she takes a leading role in shaping and safeguarding the brand's voice, ensuring that all external messaging reflects the company's vision and resonates with its audience. Her expertise is pivotal in building trust and maintaining the brand’s reputation.

Rory Kaplan

Manager

Rory Kaplan serves as the Content Director of AuroMasters. Formerly the director of DTS Music Label, he made the pivotal decision to leave after experiencing Auro-3D for the first time in a Los Angeles studio, convinced that Auro-3D is the right choice for the future of Immersive Music. With an extensive network and strong connections to top artists, engineers, and producers, Rory is uniquely positioned to lead AuroMasters' content creation efforts. A seasoned musician, he was Michael Jackson’s keyboardist and accompanied the King of Pop on two world tours.

Guy Van Baelen

Manager

Guy Van Baelen, co-founder of Galaxy Studios, previously served as CTO and head of finance for its associated tax shelter companies. At AuroMasters, he manages all administrative and accounting functions while also providing IT support to the team.

Wes Maebe

Manager

Wes Maebe, Grammy Recording Academy P&E wing member, boasts an impressive track record of collaborations as audio engineer/producer with globally renowned artists. Having mixed several productions in the Auro-3D format, he was convinced of its potential and joined AuroMasters to take on a crucial role. Wes ensures that all content uploaded to the platform meets the highest quality standards and complies fully with the required technical specifications.

Lotte Caubergh

Staff

Lotte Caubergh is a highly talented singer-songwriter and trained audio engineer with experience assisting large orchestral productions at Galaxy Studios. At AuroMasters, she oversees App testing across various platforms (e.g. Android TV & Mobile, iOS...) and provides technical support for uploading music content to the streaming platform.

Paul der Weduwe

Chairman

Paul, Chairman of the Board at AuroMasters, leverages extensive experience in finance and leadership. With a Master’s in Finance from the University of Antwerp, he has excelled in securities, investment advisory, and business development. Currently a Board Member at Container Quick-Lock and Co-Founder of MZIGO, Paul’s entrepreneurial skills and fluency in four languages make him an ideal fit to guide AuroMasters' strategic growth.

Patrick Franqui

Board member

In addition to being the CEO of his construction company, renowned for its commitment to quality, Patrick is a highly passionate audiophile. Upon experiencing the Auro-3D sound, he immediately recognized the opportunities it presented and decided to invest as a founder and contribute his expertise and knowledge as an audiophile to the entire AuroMasters team in his role as a board member.

Wim Buyens

Board member

An engineer by education, Wim is passionate about driving industry growth through innovation. He has held leadership roles at Brüel & Kjær and Barco, where he led the Entertainment Division to $500 million in annual revenue, captured 60% of the global laser projection market, and played a key role in introducing Immersive Sound to the cinema market. As Chairman of the Advanced Imaging Society and CEO of Cinema Coach, Wim focuses on developing new business models, advancing technologies, and fostering cross-industry collaborations. He also serves on the boards of technology startups and champions innovations in HDR, 3D and immersive technologies. Educated at Stanford and Lausanne University, Wim remains a prominent industry figure.

Luc Gulinck

Advisor

In addition to the company’s legal counsel, Philippe Van den Broecke (Agio Legal), Luc Gulinck serves as AuroMasters’ legal advisor with a specialization in the music business. A former Chief Legal Officer for EMI Benelux (Universal Music Group), he has also held prominent roles as Chairman of PlayRight and Director of Sabam, both major collecting societies. Now, as an advisor to the board of AuroMasters, Luc brings unparalleled expertise in navigating the legal complexities of the music industry.

Wiebo Vaartjes

Advisor

Wiebo Vaartjes brings a wealth of experience as a top executive, having served for 8 years as CEO of Philips Lifestyle Products and as CEO of the audio division at TCL, the world’s fourth-largest TV brand. A seasoned professional investor with an impressive track record in leading audio-focused divisions of global companies, Wiebo now lends his expertise as an advisor to the AuroMasters board. His commitment to the success of Auro’s groundbreaking technology and its unparalleled immersive experience makes him a valuable asset to the company’s journey.

TAX SHELTER 45%

Investments in this company benefit from a 45% personal income tax reduction. Read more…
A remaining amount of €394,500 is available for the Tax Shelter benefit.

Fact sheet

Advised by a professional start-up advisor
Valuation is set by the co-investor or incubator
Co-investor or incubator will be members or observers to the board
At the closing, an incubator, accelerator, or studio will have shares
At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares
At the closing, a professional co-investor will have invested at least €25,000
Prior fundraising in equity or convertible loan with 10 or more investors
Seasoned entrepreneurs
Minimum 2 active entrepreneurs
Valuation set by an organisation specialized in valuations of comparable size
Valuation is less than €1 million or 10x last year’s turnover

Raise summary

Crowd investments €28,500
Committed by others €0
Amount raised €28,500
Minimum round €45,000
Maximum round €750,000
Shares in the company (total round) 23.81%
Pre-money valuation €2,400,000
Post-money valuation min. €2,445,000
Post-money valuation max. €3,150,000