Remote care and prevention: booming global markets

Hybrid care 

• The European digital health market is expected to be worth over USD 80 billion by 2026, growing at a CAGR of 25-30%. This includes electronic health records (EHR), digital therapeutics, and telehealth. Platforms that integrate health data from wearables and apps fall under the broader digital health and EHR segments and contribute to a substantial portion of this value.
• The specific market for health data integration platforms is estimated to be an important sub-segment, likely to account for €2-4 billion of the broader market. This is driven by the increasing demand for interoperability in healthcare.

• Increasing adoption of wearables and health apps: As the use of wearables (such as Apple Watches, Fitbits, and Garmin devices) and health apps becomes more widespread, healthcare professionals increasingly need a way to integrate this data into patient care. Around 30-35% of Europeans use a wearable or health app, increasing the demand for solutions that aggregate this data.
• Focus on patient-centered care: Healthcare systems across Europe are moving towards value-based care, with patient outcomes being the primary focus. This requires the integration of lifestyle and daily health metrics, which can be achieved by incorporating data from personal health devices.
• EU digital health initiatives: The European Health Data Space (EHDS) is a key initiative that aims to make health data more accessible and interoperable across Europe. Platforms that facilitate the integration of health data align well with this initiative and increase their market potential.

• Given the growth trajectory of digital health, the market for health data integration platforms in Europe is expected to grow at a CAGR of around 20-25% over the next five years. Demand is driven by the increasing use of wearables, the push for value-based care, and regulatory support for interoperability and digital health solutions. Its market value could reach 4-5 billion euros by 2030, making it an attractive segment for growth in the digital health sector.

 
 

Prevention

• The corporate wellness market in Europe was valued at around $8-10 billion in 2023, with a CAGR expected to grow at a CAGR of 6-8% through 2028. Platforms that provide data integration for employee health tracking are considered an essential part of corporate well-being.
• The dedicated market for employee health management platforms  that focus on burnout, boreout prevention, and reducing absenteeism can be estimated to be worth around €1-2 billion within the broader corporate wellbeing market. This segment is driven by an increasing awareness of mental health in the workplace and the need for proactive health solutions.

• Rising absenteeism costs: Absenteeism is a major concern for European companies, costing companies around 2-3% of GDP annually in lost productivity. The average cost per employee due to absenteeism is estimated at €2,500-€3,000. Employers are increasingly looking for solutions that can proactively monitor and support employee health to reduce these costs.
• Increased focus on mental health: A growing focus on mental health has led companies to prioritize solutions that address burnout and boreout. Recent surveys show that around 60% of HR managers in Europe consider employee mental health a top priority, further driving the adoption of data-driven health platforms.
• Shift to data-driven employee health programs: Companies are transitioning from traditional wellness programs to more data-driven approaches, leveraging employee health data collected from wearables, surveys, and health apps to track well-being. Integrated platforms that collect and analyze this data help HR departments develop personalized interventions.

• Large enterprises and multinationals: Larger organizations tend to have more structured wellness programs and are more likely to invest in platforms that integrate employee health data. Multinationals and companies with more than 500 employees are an important target segment.
• Small and medium-sized enterprises (SMEs): While SMEs have traditionally been underserved, they are increasingly turning to health management platforms due to their affordability and the rise of cloud-based solutions that offer cost-effective options.

• Telehealth and digital coaching: The rise of telehealth services and digital coaching has enabled platforms to offer remote counseling and coaching sessions, which are integrated into employee health programs and provide support to employees at risk of burnout or mental fatigue.
• Real-time health analytics and AI: Advanced analytics tools are being integrated into employee wellness platforms to provide real-time insights. AI-based health risk assessments help HR departments detect potential burnout or boreout and intervene before productivity is impacted.
• Focus on holistic health: Platforms go beyond just mental health to include data on physical activity, nutrition, and even sleep, giving HR departments a comprehensive view of employee well-being.

• The market for HR-focused employee health platforms in Europe is expected to grow at a CAGR of 10-12% over the next five years. This growth is mainly due to the increasing awareness of the importance of employee well-being, rising absenteeism costs, and the availability of sophisticated, cost-effective digital tools. The specific value of this market is expected to reach €2.5-3 billion by 2028, with large enterprises leading adoption but SMEs increasingly entering the market thanks to scalable, cloud-based solutions.